What is a Greeting Card Business?

With a greeting card business, you have a few basic options:

1. Freelance your work to greeting card companies: This means you design cards and the greeting card company publishes the cards and sells them. You get paid for the designs that the greeting card company buys. This allows you to concentrate on the design aspect and getting your greeting cards accepted by the greeting card companies.

2. Create, publish and sell your own greeting cards: This means that you will be fully responsible for the creation, marketing and sale of your cards. It is your very own line of greeting cards and your own greeting card business. You have more control of your business, but you will have to take of more aspect of your business. Your start up & overhead expenses will be higher. You may not be able to compete with the big greeting card companies...but if you have artistic talent, have a unique card line and market yourself well, you can gain your own profitable customer base.

• Realtors who work with buyers and sellers and want repeat and referral business. Home anniversaries for buyers are unique and you can provide Realtors with this type of mailing program.


• Financial Planners, Stockbrokers and Insurance Professionals who want to send birthday cards to their clients for that personal touch.


• Mortgage Bankers who work closely with both real estate agents and borrowers. Cards specific to the mortgage industry can help mortgage bankers get referrals from their Realtors and repeat business from their borrowers.


• All types of sales people who have a dedicated client base from whom repeat business is essential. Thank you's and quarterly "keep-in-touch" programs are a perfect way to help insure future business.

A greeting card mailing business is a great business idea that can be home based.

What are some of the advantages of owning a greeting card mailing business?

• A Business you can build up and sell in the future.


• An abundance of potential business due to the numerous niche markets that need this type of service.


• The variety of professionals with whom you work makes your job profitable, challenging, interesting and fun.


• Flexible hours allowing you to fit your business around your schedule. Work three-12 hour days, five-8 hour days or take Mondays off. It's your decision.


• A part-time or full-time business is available to you. You can operate a part-time business and put as much effort into your business as you wish.


• Home based if desired. Since you can meet your customers in their offices, a greeting card mailing business can easily be operated out of your home. Working at home can reduce overhead, offer tax benefits and allow you flexibility around family and other considerations in your life.


• Repeat business for a greeting card mailing business is phenomenal. Once your customers are tied to your service, they have little reason to go elsewhere for their personalized mailings.


• Revenues with a gross profit margin of 61% to 64%. For last year, Client Connection had just that kind of gross profit with revenues of over $800,000 for sales of greeting cards and greeting card mailing services.

What is the competition like for a greeting card mailing business?

We have found hardly any competition here in Denver and actually throughout the country. Plus there is an abundance of potential business. We felt so strongly about the unlimited amount of business available that we actually marketed in the Denver area for other people who wanted to start a business like Client Connection and we have found that having other greeting card mailing businesses in our area is a plus. We can brainstorm, support each other, share in group orders and even on occasion give each other sales leads.