The main part of a business depends on marketing and advertising plan. So a business man should be conscious about the two factors to establish a position in the business. It also applied for your greeting card business.

A niche can be explain in this way like without advertising you as a greeting card designer ,you should target a definite niche like dog and cat greeting cards.

You should point out these areas where you can find the lovers of cat and dog. This way you can define your marketing and advertising plan how you will marketing or sell to your target client.

With making a plan to sell, you can focus in knowing your target client, and increase knowledge by make a basic plan from which all of your sales can be measured and the plan adjusted when it needs to be.

Some of the most important methods for establishing your niche in the marketing are by:

• Keeping a list or record of potential clients, referrals, and clients.
• Contacting your potential clients, referrals, and clients of new releases, specials, or new services on a regular basis.
• Renew your client record on a regular basis when a potential client, referral, or client enters the shop, logs in to your web site, or gives his mailing address information for a catalog.
• Send clientele a newsletter or catalog by mail or Internet showing new cards and coupons they can use in the store.
• Let customers know of seasonal sales and events.

Keeping a List or Database of Customers

It is easy to make a list, spreadsheet, or database of clientele. It actually depends upon how often and for what reasons you want to get in touch with your clientele.

Take example like if you want to send birthday cards to your clientele, you have to collect the month and day of that person.

At that time you can get it in simple ways. In your physical storefront, supply a visitor sign-in book where the clientele can sign their name and specify if they want information mailed or emailed to them.
If you want to have a little more regulation in seeing who accesses your web site or online catalog, you can have your web site created allowing access to a number of user roles.

All clientele have to log on to the site with their user role logon ID and password. The user role logon ID would define the area of the site to which the customer has access.

For instance, the user roles could be potential clientele or visitor logons, customers or member logons, and referral customers or temporary member logons. In your online storefront, referral customers would be given a link to the site, which has the logon ID of the member who referred them to the site.

A regular client wanting to submit a potential client to your web site would just send the potential client a link that you give him.

The potential customer would see everything that a regular customer would see on the web site. While the potential customer accesses the web site using that link, all orders placed are tracked to the referring client.

It is a fine method to apply while you want to give inducement to existing clientele who bring in new business. You can follow the number of orders they bring in with new clientele and reward them later.

Perhaps give them a proportion off their next order or even a free order. Providing a definite reward structure is the key.

This kind of work is a little more difficult to add to a web site, but, with the right help, it can actually add professionalism and a variety of incentives to your clientele.